This Is Us
We're believers in the power of golfers.
We offer comparable quality forged clubs at a direct from foundry price.
The Rise Of The DTC Market
Our journey began with a vision inspired by the remarkable success of direct-to-consumer (DTC) brands in various industries, such as Sterra in home appliances, Prism+ in electronics, and SecretLab in gaming chairs, all hailing from the vibrant city of Singapore. These brands showcased the power of delivering exceptional products directly to consumers, rivaling industry giants like Panasonic, Samsung, and Vertagear.
The idea of Millicent Golf emerged from this inspiration, driven by the desire to revolutionize the golf equipment industry in a similar fashion. We wanted to create a brand that would bring exceptional golf equipment directly to your hands, just as Sterra, Prism+, and SecretLab did in their respective fields.
Real Price. No Exorbitant Markups.
In a world where established Japanese and American brands have long dominated the golf equipment market, we saw an opportunity to introduce a fresh and innovative approach. While we are not the first DTC golf brand globally, we are proud to be the pioneering force in Asia.
Drawing inspiration from successful DTC golf brands from the western world, we embarked on this journey to offer golf enthusiasts across Asia and beyond a new and exciting alternative. These brands have proven that quality and value can coexist harmoniously, and we are excited to follow in their footsteps.
From Our Hearts
to Your Game
But why the name Millicent? The name Millicent embodies strength in work, and it's a name with a soft, elegant touch—a perfect reflection of what we aim to achieve with our golf equipment. Our clubs are engineered to deliver power, performance, and distance while providing the feel and finesse that golfers of all skill levels desire. Millicent Golf is more than a name; it's a commitment to delivering exceptional golfing experiences that leave a lasting impression.
At Millicent Golf, we are dedicated to crafting golf equipment that not only meets but exceeds your expectations. We invite you to explore our range of clubs, accessories, and apparel, and experience the Millicent difference for yourself. Join us in reshaping the future of golf, one swing at a time.
